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Author Question: Safeway Supermarkets recently placed an order with the Kahn Corporation for hotdogs. The typical ... (Read 59 times)

lidoalex

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Safeway Supermarkets recently placed an order with the Kahn Corporation for hotdogs. The typical weekly order is for 10 cases; however, since the upcoming weekend includes a holiday, this time Safeway is ordering 100 cases of hotdogs. Safeway orders this product on a regular basis. What type of purchase does this week's purchase represent?
 A) New task
  B) Repetitive
  C) Institutional
  D) Straight rebuy
  E) Modified rebuy

Question 2

Threatt Production makes low-priced, convenience products that are widely available. It is most likely to focus its promotion efforts on
 A) public relations.
  B) personal selling.
  C) viral marketing.
  D) advertising.
  E) sales promotion.



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Melissahxx

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Answer to Question 1

E

Answer to Question 2

D




lidoalex

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Reply 2 on: Jun 29, 2018
YES! Correct, THANKS for helping me on my review


ghepp

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Reply 3 on: Yesterday
Thanks for the timely response, appreciate it

 

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