Author Question: Safeway Supermarkets recently placed an order with the Kahn Corporation for hotdogs. The typical ... (Read 79 times)

lidoalex · **on:** Jun 29, 2018

Safeway Supermarkets recently placed an order with the Kahn Corporation for hotdogs. The typical weekly order is for 10 cases; however, since the upcoming weekend includes a holiday, this time Safeway is ordering 100 cases of hotdogs. Safeway orders this product on a regular basis. What type of purchase does this week's purchase represent?
A) New task
B) Repetitive
C) Institutional
D) Straight rebuy
E) Modified rebuy

Question 2

Threatt Production makes low-priced, convenience products that are widely available. It is most likely to focus its promotion efforts on
A) public relations.
B) personal selling.
C) viral marketing.
D) advertising.
E) sales promotion.