Coca-Cola has just released a new flavor of its soft drink. In ...

[bobbysung]

Coca-Cola has just released a new flavor of its soft drink. In order to have customers start adopting the new flavor, Coca-Cola should engage in promotions that focus on
 A) retaining loyal customers
  B) creating awareness
  C) stimulating demand
  D) identifying prospects
  E) combating competitive promotional efforts

Question 2

Corporate advertising that is designed to influence public opinion on issues of concern to the sponsor is known as
 a. cause-related advertising.
  b. advocacy advertising.
  c. word-of-mouth marketing.
  d. image marketing.

[Beatricemm]

Answer to Question 1

B

Answer to Question 2

B