Author Question: Buzz marketing and viral marketing have many similarities and overlaps. One way to distinguish them ... (Read 146 times)

WhattoUnderstand · **on:** Jun 29, 2018

Buzz marketing and viral marketing have many similarities and overlaps. One way to distinguish them is that, in general, buzz marketing involves ____ and viral marketing involves ____.
a. participation in events or experiences; online or face-to-face talk about the events or experiences
b. Internet marketing; mobile marketing
c. professionals providing advice and recommendations; ordinary people providing advice and recommendations
d. promotions on corporate websites; discussions on social network websites

Question 2

Italy currently limits the number of Coach bags that can be imported during a one-year period, since Coach bags are made in New York, USA. This is an example of a(an) ____
A) exchange control limit.
B) embargo.
C) quota.
D) import tariff.
E) supply limit.