When a push policy is used in promotion of a particular product, ...

[jilianpiloj]

When a push policy is used in promotion of a particular product, the producer promotes the product only to the next channel member.
 
 Indicate whether the statement is true or false

Question 2

For the most part, it is very difficult to strategically control the exposure a firm receives through publicity efforts. In this respect, such endeavors are similar to
 a. press conferences.
  b. press releases.
  c. event sponsorships.
  d. company newsletters.

[mammy1697]

Answer to Question 1

True

Answer to Question 2

B