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Author Question: When a push policy is used in promotion of a particular product, the producer promotes the product ... (Read 134 times)

jilianpiloj

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on: Jun 29, 2018
When a push policy is used in promotion of a particular product, the producer promotes the product only to the next channel member.
 
 Indicate whether the statement is true or false

Question 2

For the most part, it is very difficult to strategically control the exposure a firm receives through publicity efforts. In this respect, such endeavors are similar to
 a. press conferences.
  b. press releases.
  c. event sponsorships.
  d. company newsletters.


mammy1697

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Reply #1 on: Jun 29, 2018
Answer to Question 1

True

Answer to Question 2

B


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