Author Steven Brown talks about the factors that are ushering in a new era for public relations by pointing out that we
a. are currently experiencing the heyday of mass marketing.
b. now expect to have a trustworthy relationship with companies.
c. live in an intensely commercial and brand-obsessed world.
d. are becoming more accustomed to negative and aggressive promotional tactics.
Question 2
What is one of the benefits of industry classification systems like NAICS?
A) They are the only type of data needed for industry segmentation.
B) They can be applied to the whole world no matter which system is used.
C) They make it easy for business marketers to identify potential customers.
D) They allow for the classification of industries without any repetition.
E) They provide a consistent means of categorizing industries.
