Heritage Wines has national distribution agreements with wineries across the United States such as Cakebread and Robert Mondavi in Napa Valley, California. Heritage Wines receives their inventory from their winery suppliers and makes the wine available to customers-restaurants, bars, hotels, etc., through their sales representatives and extensive catalog. What type of business market does Heritage Wines represent?
A) Reseller
B) Institution
C) Government
D) Producer
Question 2
The section of the public relations plan that specifies precisely what means will be used to implement the plan is the program rationale.
Indicate whether the statement is true or false
