Author Question: A company wants to sell a window cleaning kit in a 30-minute infomercial. What does an experienced ... (Read 28 times)

fasfsadfdsfa

  • Hero Member
  • *****
  • Posts: 554
A company wants to sell a window cleaning kit in a 30-minute infomercial. What does an experienced PR specialist suggest that this company do?
 a. Wait until the end to give contact information in order to build suspense.
  b. Repeat the phone number and website throughout the broadcast.
  c. Spend the money needed to hire a celebrity as spokesperson.
  d. Avoid testimonials.

Question 2

A consumer contest is an example of
 A) personal selling.
  B) sales promotion.
  C) social media.
  D) indirect selling.
  E) public relations.



Ksanderson1296

  • Sr. Member
  • ****
  • Posts: 339
Answer to Question 1

B

Answer to Question 2

B



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
 

Did you know?

There are major differences in the metabolism of morphine and the illegal drug heroin. Morphine mostly produces its CNS effects through m-receptors, and at k- and d-receptors. Heroin has a slight affinity for opiate receptors. Most of its actions are due to metabolism to active metabolites (6-acetylmorphine, morphine, and morphine-6-glucuronide).

Did you know?

People often find it difficult to accept the idea that bacteria can be beneficial and improve health. Lactic acid bacteria are good, and when eaten, these bacteria improve health and increase longevity. These bacteria included in foods such as yogurt.

Did you know?

The oldest recorded age was 122. Madame Jeanne Calment was born in France in 1875 and died in 1997. She was a vegetarian and loved olive oil, port wine, and chocolate.

Did you know?

There can actually be a 25-hour time difference between certain locations in the world. The International Date Line passes between the islands of Samoa and American Samoa. It is not a straight line, but "zig-zags" around various island chains. Therefore, Samoa and nearby islands have one date, while American Samoa and nearby islands are one day behind. Daylight saving time is used in some islands, but not in others—further shifting the hours out of sync with natural time.

Did you know?

Acute bronchitis is an inflammation of the breathing tubes (bronchi), which causes increased mucus production and other changes. It is usually caused by bacteria or viruses, can be serious in people who have pulmonary or cardiac diseases, and can lead to pneumonia.

For a complete list of videos, visit our video library