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Author Question: Albott Laboratories offers ceramic coffee mugs to its physician customers when it promotes a new ... (Read 130 times)

mynx

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Albott Laboratories offers ceramic coffee mugs to its physician customers when it promotes a new drug. This example illustrates Albott's use of which one of the following elements of the promotion mix?
 A) Packaging
  B) Personal selling
  C) Sales promotion
  D) Public relations
  E) Telemarketing

Question 2

The four categories of consumer markets are producer, reseller, government, and institutional.
 
 Indicate whether the statement is true or false



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blazinlyss

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Answer to Question 1

C

Answer to Question 2

False




mynx

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Reply 2 on: Jun 29, 2018
Excellent


softEldritch

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Reply 3 on: Yesterday
Thanks for the timely response, appreciate it

 

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