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Author Question: Albott Laboratories offers ceramic coffee mugs to its physician customers when it promotes a new ... (Read 146 times)

mynx

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on: Jun 29, 2018
Albott Laboratories offers ceramic coffee mugs to its physician customers when it promotes a new drug. This example illustrates Albott's use of which one of the following elements of the promotion mix?
 A) Packaging
  B) Personal selling
  C) Sales promotion
  D) Public relations
  E) Telemarketing

Question 2

The four categories of consumer markets are producer, reseller, government, and institutional.
 
 Indicate whether the statement is true or false


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blazinlyss

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Reply #1 on: Jun 29, 2018
Answer to Question 1

C

Answer to Question 2

False


mynx

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Reply 2 on: Jun 29, 2018
Great answer, keep it coming :)

amcvicar

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Reply 3 on: Yesterday
Excellent

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