An emphasis on producing measurable effects is one of the noted ...

[james]

An emphasis on producing measurable effects is one of the noted appeals of direct marketing. In evaluating direct marketing programs, ____ and ____ are frequently used.
 a. cost per contact; cost per consumer
  b. cost per rating point; cost per share
  c. cost per thousand; cost per million
  d. cost per inquiry; cost per order

Question 2

Kyle is preparing the promotional plan for Jansport backpacks in early May. This promotion will be executed in the month of August and will be a paid form of nonpersonal communication. It will be communicated to a target audience through a mass medium. Kyle is using the ___ form of promotion.
 A) advertising
  B) public relations
  C) sales promotion
  D) personal selling
  E) social media

[maaaaaaaaaa]

Answer to Question 1

D

Answer to Question 2

A

[james]

Excellent

[parshano]

Gracias!