Author Question: One reason for the increased use of direct mail is the increased emphasis on measurable advertising ... (Read 107 times)

fox · **on:** Jun 29, 2018

One reason for the increased use of direct mail is the increased emphasis on measurable advertising results.
a. True
b. False
Indicate whether the statement is true or false

Question 2

Kellogg lost the exclusive rights to their cereal name, Shredded Wheat, because the name was used to refer to all cereal made of shredded wheat. This is called _____.
a. genericness
b. resonance
c. counterfeiting
d. brand awareness
e. disparagement