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Author Question: One reason for the increased use of direct mail is the increased emphasis on measurable advertising ... (Read 74 times)

fox

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One reason for the increased use of direct mail is the increased emphasis on measurable advertising results.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

Kellogg lost the exclusive rights to their cereal name, Shredded Wheat, because the name was used to refer to all cereal made of shredded wheat. This is called _____.
 a. genericness
  b. resonance
  c. counterfeiting
  d. brand awareness
  e. disparagement



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wilsonbho

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Answer to Question 1

True

Answer to Question 2

a




fox

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Reply 2 on: Jun 29, 2018
:D TYSM


Sarahjh

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Reply 3 on: Yesterday
Thanks for the timely response, appreciate it

 

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