This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: One reason for the increased use of direct mail is the increased emphasis on measurable advertising ... (Read 139 times)

fox

  • Hero Member
  • *****
  • Posts: 540
on: Jun 29, 2018
One reason for the increased use of direct mail is the increased emphasis on measurable advertising results.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

Kellogg lost the exclusive rights to their cereal name, Shredded Wheat, because the name was used to refer to all cereal made of shredded wheat. This is called _____.
 a. genericness
  b. resonance
  c. counterfeiting
  d. brand awareness
  e. disparagement


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

wilsonbho

  • Sr. Member
  • ****
  • Posts: 322
Reply #1 on: Jun 29, 2018
Answer to Question 1

True

Answer to Question 2

a


fox

  • Member
  • Posts: 540
Reply 2 on: Jun 29, 2018
Great answer, keep it coming :)

AmberC1996

  • Member
  • Posts: 317
Reply 3 on: Yesterday
Wow, this really help

« previous next »
 

Did you know?

When blood is deoxygenated and flowing back to the heart through the veins, it is dark reddish-blue in color. Blood in the arteries that is oxygenated and flowing out to the body is bright red. Whereas arterial blood comes out in spurts, venous blood flows.

Did you know?

The use of salicylates dates back 2,500 years to Hippocrates's recommendation of willow bark (from which a salicylate is derived) as an aid to the pains of childbirth. However, overdosage of salicylates can harm body fluids, electrolytes, the CNS, the GI tract, the ears, the lungs, the blood, the liver, and the kidneys and cause coma or death.

Did you know?

An identified risk factor for osteoporosis is the intake of excessive amounts of vitamin A. Dietary intake of approximately double the recommended daily amount of vitamin A, by women, has been shown to reduce bone mineral density and increase the chances for hip fractures compared with women who consumed the recommended daily amount (or less) of vitamin A.

Did you know?

Not getting enough sleep can greatly weaken the immune system. Lack of sleep makes you more likely to catch a cold, or more difficult to fight off an infection.

Did you know?

A seasonal flu vaccine is the best way to reduce the chances you will get seasonal influenza and spread it to others.

Feedback mechanisms of the thyroid gland: (1) stimulus; (2) release of TSH; (3) release of thyroid h Feedback mechanisms of the thyroid gland: (1) stimulus; (2) release of TSH; (3) release of thyroid h
Major features of Homo erectus include increased brain size, an angular vault, and cranial superstru Major features of Homo erectus include increased brain size, an angular vault, and cranial superstru
Cranial capacity has increased approximately fourfold over the last 3.5 million years of hominin evo Cranial capacity has increased approximately fourfold over the last 3.5 million years of hominin evo
By how many times will the population of bacteria have increased after 6 h? By how many times will the population of bacteria have increased after 6 h?
Direct percussion Direct percussion
Ian Van Dahl - Reason Ian Van Dahl - Reason
Video: Osmosis - water transport

For a complete list of videos, visit our video library