One reason for the increased use of direct mail is the increased ...

[fox]

One reason for the increased use of direct mail is the increased emphasis on measurable advertising results.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

Kellogg lost the exclusive rights to their cereal name, Shredded Wheat, because the name was used to refer to all cereal made of shredded wheat. This is called _____.
 a. genericness
  b. resonance
  c. counterfeiting
  d. brand awareness
  e. disparagement

[wilsonbho]

Answer to Question 1

True

Answer to Question 2

a

[fox]

Excellent

[Alyson.hiatt@yahoo.com]

Gracias!