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Author Question: One reason for the increased use of direct mail is the increased emphasis on measurable advertising ... (Read 150 times)

fox

  • Hero Member
  • *****
  • Posts: 540
on: Jun 29, 2018
One reason for the increased use of direct mail is the increased emphasis on measurable advertising results.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

Kellogg lost the exclusive rights to their cereal name, Shredded Wheat, because the name was used to refer to all cereal made of shredded wheat. This is called _____.
 a. genericness
  b. resonance
  c. counterfeiting
  d. brand awareness
  e. disparagement


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wilsonbho

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Reply #1 on: Jun 29, 2018
Answer to Question 1

True

Answer to Question 2

a


fox

  • Member
  • Posts: 540
Reply 2 on: Jun 29, 2018
Gracias!

tanna.moeller

  • Member
  • Posts: 328
Reply 3 on: Yesterday
Excellent

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