During the search for products and evaluating possible suppliers ...

[LaDunn]

During the search for products and evaluating possible suppliers stage of the business buying decision process, marketers sometimes use ____ analysis to examine the quality, design, materials, and possibly item reduction in order to acquire the product in the most cost-effective way.
 A) cost
  B) value
  C) profit
  D) strategic
  E) SWOT

Question 2

In one word, you can summarize the popularity of direct marketing with consumers today. What is that word?
 a. convenience
  b. privacy
  c. technology
  d. quality

[Yixagurpuldink]

Answer to Question 1

B

Answer to Question 2

A