Author Question: An advertisement from a ski lodge extolling the benefits of a summer getaway in the mountains uses ... (Read 40 times)

michelleunicorn · **on:** Jun 29, 2018

An advertisement from a ski lodge extolling the benefits of a summer getaway in the mountains uses promotion to
A) combat competitive promotional efforts.
B) stimulate demand.
C) reduce sales fluctuations.
D) encourage product trial.
E) retain loyal customers.

Question 2

The development and expansion of ____ and ____, are among several societal factors that are driving the growing popularity of direct marketing today.
a. credit cards; computers
b. telemarketing; bulk emailing
c. mail-order firms; catalog houses
d. telecommunications; door-to-door sales