Author Question: What is a primary difference between business and consumer buyers? A) Consumer buyers require more ... (Read 182 times)

lidoalex · **on:** Jun 29, 2018

What is a primary difference between business and consumer buyers?
A) Consumer buyers require more product information than business buyers.
B) Business purchases are made by one individual whereas families make consumer purchases together.
C) Repeat sales are more common with consumer buyers than business buyers.
D) Consumers primarily buy inexpensive items; businesses only buy expensive items.
E) Business buyers generally make larger orders than consumer buyers.

Question 2

When encoding the message, the source should use signs that have
A) new and exciting meanings.
B) different meanings to different people.
C) contemporary jargon.
D) meanings that the target market will understand.
E) broad interpretations.