In the context of types of buyers, which of the following statements is true?
A) Unlike in business markets, the demand for goods is highly volatile in consumer markets.
B) Business buyers tend to be smaller in number than consumer buyers.
C) Business markets and consumer markets are unrelated to each other.
D) Business buyers tend to be smaller in size than consumer buyers.
E) Unlike business buyers, consumer buyers are trained as purchasing agents.
Question 2
During the innovative firm's monopoly period, a _____ is optimal if there is a relatively high repeat purchase rate for nondurable goods or if a durable good's demand is characterized by diffusion.
A) life cycle costing pricing policy
B) skimming policy
C) penetration policy
D) time segmentation policy
E) bid price policy
