Discuss the nature and use of product placement. How do today's ...

[wrbasek0]

Discuss the nature and use of product placement. How do today's advertisers specifically use product placement, and in which forms of media? Cite several examples based on instances of product placement that you have noticed.

Question 2

What are the two ways governments make purchases?
 A) Cash or credit
  B) Contacting previous suppliers and bids
  C) Bids and negotiated contracts
  D) Lottery system and contract negotiations
  E) Request for new purchases and recurring orders

[rleezy04]

Answer to Question 1

Product placement involves placing any branded product into the content and execution of an established entertainment vehicle, one that is already in development or is in ongoing broadcast mode. Advertisers pay for the ability to expose or promote their brand by showing it in some way in a television show, film, video game, or novel, or by having it physically present at a sporting event, movie theater, festival, concert, or other public entertainment venue. It is most effective when used with other promotions.

Television shows are well-known formats for product placement, especially soap operas, reality shows, and sitcoms. Major movies have commonly included this type of promotional element since E.T. the Extra-Terrestrial featured Reese's Pieces. Product placement is often seen in movies when automakers feature particular vehicles during car chases. Product placement is increasingly seen in video games in the form of cars, snacks, beverages, and any number of goods that appear on virtual billboards and signage.

Product placement may or may not involve a celebrity connection, but either way, it can be difficult to measure. It works best when it is integrated well with the content, characters, and script so the presence of the product is believable and realistica concept referred to as having authenticity.

Answer to Question 2

C