Discuss the nature and use of product placement. Explain, with ...

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Discuss the nature and use of product placement. Explain, with examples, which forms of media do today's
  advertisers specifically use for product placement.

Question 2

Wood Carver Cabinet Makers recently developed a line of kitchen cabinets designed for new custom homes and kitchen remodeling jobs. The line of cabinets is to be called Signature Hardwoods and a new magazine advertising campaign is being tested. Each of the ads that is being tested has a photograph of a woodworker handcrafting some part of the cabinet. In addition, his or her signature is shown at the bottom of the page as an indicator that the cabinets are carefully hand made. To target new markets, Wood Carver is looking for up-to-date informationthe latest availableon employment, occupation, and income throughout the country without having to pay a fee for commercial data. National data on consumers is gathered by the U.S. Census through a number of avenues, but one of its survey instruments publishes monthly statistics on just these topics. Which is it?
 a. Pew Center Survey
  b. Current Population Survey
  c. American Demographics Survey
  d. International Social Survey

[CharlieArnold]

Answer to Question 1

Product placement involves placing any branded product into the content and execution of an established entertainment vehicle, one that is already in development or is in ongoing broadcast mode. Advertisers pay for the ability to expose or promote their brand by showing it in some way in a television show, film, video game, or novel; or by having it physically present at a sporting event, movie theater, festival, concert, or other public entertainment venue. It is most effective when used with other promotions. Television shows are well-known formats for product placement, especially soap operas, reality shows, and sitcoms. Product placement is often seen in movies when automakers feature particular vehicles during car chases. Product placement is increasingly seen in video games in the form of cars, snacks, beverages, and any number of goods that appear on virtual billboards and signage.
Product placement may or may not involve a celebrity connection, but either way, it can be difficult to measure. It works best when it is integrated well with the content, characters, and script so the presence of the product is believable and realistic, a concept referred to as having authenticity.

Answer to Question 2

b