This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: Sierra is driving to work on I-95 and notices a billboard for new salads at Wendy's. She reads the ... (Read 17 times)

kellyjaisingh

  • Hero Member
  • *****
  • Posts: 540
on: Jun 29, 2018
Sierra is driving to work on I-95 and notices a billboard for new salads at Wendy's. She reads the message and sees the pictures of the new salads. In this case, Sierra is the ____ and Wendy's is the ____ of this communication.
 A) receiver; source
  B) audience; promoter
  C) decoder; coder
  D) communicatee; communicator
  E) feedback; noise

Question 2

You are a marketing associate at a promotional firm that specializes in innovative branding. You will be meeting with several clients next week and you need to review their files and get updated on their latest promotional efforts. One client was initially willing to pay a hefty fee for its fruit snack bar to appear in a summer action movie full of spies and car chases, but the fit just didn't seem right to you. You convinced the client to go instead with a teen romance also released in the summer. It appears to have done very well, building popularity with kids who bought it at the concessions stand and went on to buy it at their local retailer. What concept did you rely on?
 a. exclusive sponsorship
  b. adver-gaming
  c. leverage
  d. authenticity


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

hramirez205

  • Sr. Member
  • ****
  • Posts: 345
Reply #1 on: Jun 29, 2018
Answer to Question 1

A

Answer to Question 2

D


kellyjaisingh

  • Member
  • Posts: 540
Reply 2 on: Jun 29, 2018
:D TYSM

abro1885

  • Member
  • Posts: 337
Reply 3 on: Yesterday
Gracias!

« previous next »
 

Did you know?

The human body produces and destroys 15 million blood cells every second.

Did you know?

To prove that stomach ulcers were caused by bacteria and not by stress, a researcher consumed an entire laboratory beaker full of bacterial culture. After this, he did indeed develop stomach ulcers, and won the Nobel Prize for his discovery.

Did you know?

Blood is approximately twice as thick as water because of the cells and other components found in it.

Did you know?

Addicts to opiates often avoid treatment because they are afraid of withdrawal. Though unpleasant, with proper management, withdrawal is rarely fatal and passes relatively quickly.

Did you know?

A serious new warning has been established for pregnant women against taking ACE inhibitors during pregnancy. In the study, the risk of major birth defects in children whose mothers took ACE inhibitors during the first trimester was nearly three times higher than in children whose mothers didn't take ACE inhibitors. Physicians can prescribe alternative medications for pregnant women who have symptoms of high blood pressure.

Despite the traditional focus on males, females actively choose mates and are the driving force in t Despite the traditional focus on males, females actively choose mates and are the driving force in t
A mother dies, a father loses his leg—such calamities shattered poor urban families. Orphaned street A mother dies, a father loses his leg—such calamities shattered poor urban families. Orphaned street
Keep your arms in front of your body as you work. Keep your arms in front of your body as you work.
Men’s work? Women’s work? Customs in other societies can blow away stereotypes. As is common ... Men’s work? Women’s work? Customs in other societies can blow away stereotypes. As is common ...
Work and Gender: Women at Work in India Work and Gender: Women at Work in India
Basic Design of the Driving and Cell Phone Distraction Experiment Basic Design of the Driving and Cell Phone Distraction Experiment
Video: Rena arc construction

For a complete list of videos, visit our video library