Sierra is driving to work on I-95 and notices a billboard for new salads at Wendy's. She reads the message and sees the pictures of the new salads. In this case, Sierra is the ____ and Wendy's is the ____ of this communication.
A) receiver; source
B) audience; promoter
C) decoder; coder
D) communicatee; communicator
E) feedback; noise
Question 2
You are a marketing associate at a promotional firm that specializes in innovative branding. You will be meeting with several clients next week and you need to review their files and get updated on their latest promotional efforts. One client was initially willing to pay a hefty fee for its fruit snack bar to appear in a summer action movie full of spies and car chases, but the fit just didn't seem right to you. You convinced the client to go instead with a teen romance also released in the summer. It appears to have done very well, building popularity with kids who bought it at the concessions stand and went on to buy it at their local retailer. What concept did you rely on?
a. exclusive sponsorship
b. adver-gaming
c. leverage
d. authenticity
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