The producer of a women's sportswear line is delighted to find that her sponsorship of the Women's Softball World Series came with some extra benefits. It provided opportunities to entertain clients, recruit new customers, motivate employees, meet real consumers, and distribute small premiums. All of these can be considered examples of using
a. media impressions.
b. authenticity.
c. leverage.
d. product placement.
Question 2
Ashley recently visited a Teavana store and wanted to purchase its 79.95 ice tea maker. She has never bought from Teavana before, but she knows it is owned by Starbucks. Ashley views Starbucks very positively and loves their drinks. Ashley will most likely use ______________ when determining whether to purchase the ice tea maker.
A) impulse buying
B) extended decision making
C) limited decision making
D) routinized response behavior
E) routine decision making
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