« previous next »

Author Question: The producer of a women's sportswear line is delighted to find that her sponsorship of the Women's ... (Read 88 times)

fagboi

  • Hero Member
  • *****
  • Posts: 535
on: Jun 29, 2018
The producer of a women's sportswear line is delighted to find that her sponsorship of the Women's Softball World Series came with some extra benefits. It provided opportunities to entertain clients, recruit new customers, motivate employees, meet real consumers, and distribute small premiums. All of these can be considered examples of using
 a. media impressions.
  b. authenticity.
  c. leverage.
  d. product placement.

Question 2

Ashley recently visited a Teavana store and wanted to purchase its 79.95 ice tea maker. She has never bought from Teavana before, but she knows it is owned by Starbucks. Ashley views Starbucks very positively and loves their drinks. Ashley will most likely use ______________ when determining whether to purchase the ice tea maker.
 A) impulse buying
  B) extended decision making
  C) limited decision making
  D) routinized response behavior
  E) routine decision making


chem1s3

  • Sr. Member
  • ****
  • Posts: 320
Reply #1 on: Jun 29, 2018
Answer to Question 1

C

Answer to Question 2

C


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question

fagboi

  • Hero Member
  • *****
  • Posts: 535
Reply #2 on: Jun 29, 2018
Thank you :)


chem1s3

  • Sr. Member
  • ****
  • Posts: 320
Reply #3 on: Jun 29, 2018
Happy to help you


« previous next »
 

Did you know?

Interferon was scarce and expensive until 1980, when the interferon gene was inserted into bacteria using recombinant DNA technology, allowing for mass cultivation and purification from bacterial cultures.

Did you know?

The word drug comes from the Dutch word droog (meaning "dry"). For centuries, most drugs came from dried plants, hence the name.

Did you know?

As many as 20% of Americans have been infected by the fungus known as Histoplasmosis. While most people are asymptomatic or only have slight symptoms, infection can progress to a rapid and potentially fatal superinfection.

Did you know?

A cataract is a clouding of the eyes' natural lens. As we age, some clouding of the lens may occur. The first sign of a cataract is usually blurry vision. Although glasses and other visual aids may at first help a person with cataracts, surgery may become inevitable. Cataract surgery is very successful in restoring vision, and it is the most frequently performed surgery in the United States.

Did you know?

When taking monoamine oxidase inhibitors, people should avoid a variety of foods, which include alcoholic beverages, bean curd, broad (fava) bean pods, cheese, fish, ginseng, protein extracts, meat, sauerkraut, shrimp paste, soups, and yeast.

A greater number of men than women hold full-time jobs, but the gap is closing because of an ... A greater number of men than women hold full-time jobs, but the gap is closing because of an ...
Work and Gender: Women at Work in India Work and Gender: Women at Work in India
How to use your Fx-991ES Plus Calculator to find the roots of a quadratic equation How to use your Fx-991ES Plus Calculator to find the roots of a quadratic equation
To find derivative us the chain rule To find derivative us the chain rule
Prevalence of lifetime mood disorders for Canadian men and women age 55 years and over Prevalence of lifetime mood disorders for Canadian men and women age 55 years and over
Generation of the F2 trihybrid phenotypic ratio using the forked-line method Generation of the F2 trihybrid phenotypic ratio using the forked-line method
Video: What are Strong & Weak Acids and How they're different?

For a complete list of videos, visit our video library