A marketer's use of framing can make a product characteristic ...

[itsmyluck]

A marketer's use of framing can make a product characteristic seem more important to a consumer and can facilitate its recall from memory.
 
 Indicate whether the statement is true or false

Question 2

Of all types of support media, directory advertising offers a unique advantage by
 a. offering technologically advanced and innovative options.
  b. enhancing brand awareness and recall.
  c. allowing for repeat exposures of the same message.
  d. helping consumers follow through on purchases.

[Heffejeff]

Answer to Question 1

True

Answer to Question 2

D

[itsmyluck]

Excellent

[Bigfoot1984]

Thanks for the timely response, appreciate it