Author Question: A marketer's use of framing can make a product characteristic seem more important to a consumer and ... (Read 18 times)

itsmyluck · **on:** Jun 29, 2018

A marketer's use of framing can make a product characteristic seem more important to a consumer and can facilitate its recall from memory.

Indicate whether the statement is true or false

Question 2

Of all types of support media, directory advertising offers a unique advantage by
a. offering technologically advanced and innovative options.
b. enhancing brand awareness and recall.
c. allowing for repeat exposures of the same message.
d. helping consumers follow through on purchases.