Author Question: When evaluating the alternatives, the buyer rates and eventually ranks the brands in the ... (Read 86 times)

asmith134 · **on:** Jun 29, 2018

When evaluating the alternatives, the buyer rates and eventually ranks the brands in the consideration set.

Indicate whether the statement is true or false

Question 2

An automobile insurance company has noted an increase in its competitors' television and radio spots, so it considers transit advertising as a unique promotional vehicle. Its marketing team is aware that this works best in
a. informing consumer purchasing decisions.
b. building or maintaining brand awareness.
c. delivering complex messages.
d. promoting short-term exposure and immediate action.