Question 1
________ are fairly important individual goods and services that people buy less frequently.
◦ Convenience products
◦ Expense items
◦ Specialty products
◦ Capital items
◦ Shopping products
Question 2
________ are particular brands that the buyer especially wants and will seek out regardless of location or price.
◦ Specialty products
◦ Expense items
◦ Capital items
◦ Convenience products
◦ Shopping products