Author Question: High involvement products tend to be those that are expensive and visible to others. Indicate ... (Read 31 times)

Jramos095 · **on:** Jun 29, 2018

High involvement products tend to be those that are expensive and visible to others.

Indicate whether the statement is true or false

Question 2

What are the two broad categories of P-O-P materials?
a. retail promotions and mobile promotions
b. in-store merchandising formats and out-of-store promotional formats
c. product containers and product signage
d. short-term promotional displays and long-term permanent displays