Which of the following strategies applies to high-involvement ...

[tiffannnnyyyyyy]

Which of the following strategies applies to high-involvement products of the feeling type?
 a. informative c. knowing
  b. affective d. self-satisfaction

Question 2

Which of the following is true about international divisions?
 a. The international division centralizes in several entities, without separate incorporation, and accepts all of the responsibility for international activities.
  b. To avoid situations in which the international division is at a disadvantage in competing for production and related services, corporations need to coordinate between domestic and international operations.
  c. The international division best serves firms with several products that vary significantly in terms of their environmental sensitivity, and when international sales and profits are quite significant compared with those of the domestic divisions.
  d. The international division concentrates solely on manufacturing functions in order to take advantage of the economies of scale.

[britb2u]

Answer to Question 1

B
Definition of affective/feeler strategy

Answer to Question 2

B

[tiffannnnyyyyyy]

Excellent

[kilada]

YES! Correct, THANKS for helping me on my review