Some airlines have run into big trouble when they have tried to up the mileage levels needed to earn awards in their frequent-flyer programs. Which of the common risks associated with promotions have their actions demonstrated?
a. the risk of devaluing the product
b. the risk of alienating customers
c. the risk of putting in too much time and expense
d. the risk of facing legal action
Question 2
Drop shippers
A) take title to but not physical possession of the goods.
B) do not take title to or physical possession of the goods.
C) take title to and physical possession of the goods.
D) do not take title to but take physical possession of the goods.
E) are similar to truck wholesalers but provide the extra service of placing products on retailers' shelves.
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