This topic contains a solution. Click here to go to the answer

Author Question: Some airlines ran into big trouble when they tried to increase the mileage levels needed to earn ... (Read 108 times)

809779

  • Hero Member
  • *****
  • Posts: 579
Some airlines ran into big trouble when they tried to increase the mileage levels needed to earn awards in their frequent-flyer programs. Which of the follwoing risks associated with promotions have their actions demonstrated?
 a. The risk of having a product or service perceived as cheap
  b. The risk of alienating customers
  c. The risk of putting in too much time
  d. The risk of an increase in expenses over incomes

Question 2

Which company was highlighted in the text because it interviewed 3,000 consumers and created five distinct segments that it could then target in different ways, customizing lifestyle segmentation with a particular focus?
 a. Este Lauder
  b. Folgers
  c. Mobil
  d. Pillsbury



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

coreycathey

  • Sr. Member
  • ****
  • Posts: 333
Answer to Question 1

b

Answer to Question 2

d




809779

  • Member
  • Posts: 579
Reply 2 on: Jun 29, 2018
:D TYSM


carojassy25

  • Member
  • Posts: 299
Reply 3 on: Yesterday
Wow, this really help

 

Did you know?

The use of salicylates dates back 2,500 years to Hippocrates’s recommendation of willow bark (from which a salicylate is derived) as an aid to the pains of childbirth. However, overdosage of salicylates can harm body fluids, electrolytes, the CNS, the GI tract, the ears, the lungs, the blood, the liver, and the kidneys and cause coma or death.

Did you know?

To maintain good kidney function, you should drink at least 3 quarts of water daily. Water dilutes urine and helps prevent concentrations of salts and minerals that can lead to kidney stone formation. Chronic dehydration is a major contributor to the development of kidney stones.

Did you know?

More than 4.4billion prescriptions were dispensed within the United States in 2016.

Did you know?

Serum cholesterol testing in adults is recommended every 1 to 5 years. People with diabetes and a family history of high cholesterol should be tested even more frequently.

Did you know?

Anesthesia awareness is a potentially disturbing adverse effect wherein patients who have been paralyzed with muscle relaxants may awaken. They may be aware of their surroundings but unable to communicate or move. Neurologic monitoring equipment that helps to more closely check the patient's anesthesia stages is now available to avoid the occurrence of anesthesia awareness.

For a complete list of videos, visit our video library