Author Question: Some airlines ran into big trouble when they tried to increase the mileage levels needed to earn ... (Read 109 times)

809779 · **on:** Jun 29, 2018

Some airlines ran into big trouble when they tried to increase the mileage levels needed to earn awards in their frequent-flyer programs. Which of the follwoing risks associated with promotions have their actions demonstrated?
a. The risk of having a product or service perceived as cheap
b. The risk of alienating customers
c. The risk of putting in too much time
d. The risk of an increase in expenses over incomes

Question 2

Which company was highlighted in the text because it interviewed 3,000 consumers and created five distinct segments that it could then target in different ways, customizing lifestyle segmentation with a particular focus?
a. Este Lauder
b. Folgers
c. Mobil
d. Pillsbury