Author Question: A mother purchases a Happy Meal box and her son immediately picks up the little toy that accompanies ... (Read 39 times)

jc611

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A mother purchases a Happy Meal box and her son immediately picks up the little toy that accompanies it. The little boy's new toy is an example of a
 a. self-liquidating premium.
  b. sampling technique.
  c. free premium.
  d. trial offer.

Question 2

Merchant wholesalers can be divided into two basic categories:
 A) general merchandise and general-line.
  B) rack jobbers and cash-and-carry.
  C) commission and fee-based.
  D) goods and services.
  E) full-service and limited-service.



Chelseyj.hasty

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Answer to Question 1

C

Answer to Question 2

E



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