Malcolm Lewis has come up with the idea of a system for picking ...

[naturalchemist]

Malcolm Lewis has come up with the idea of a system for picking up people's cars while they are at work, washing and waxing them, and returning them for a fee. Having been a big success in his home city, Malcolm plans to expand his operation into other cities. The service described here seems best suited to
 A) party-plan retailing.
  B) franchising.
  C) vending.
  D) corporate chain retailing.
  E) off-price retailing.

Question 2

An attitude scale measures the
 A) strength of a buyer's need for a product.
  B) buyer's level of information about a product.
  C) amount of experience the buyer has had with the product.
  D) intensity of a buyer's feelings toward a certain object.
  E) intensity of a buyer's desire for the product.

[coreycathey]

Answer to Question 1

B

Answer to Question 2

D

[naturalchemist]

Correct answers!

[coreycathey]

Great! Please up vote