Author Question: P-O-P promotion can aid manufacturers not only by attracting consumers, but also by securing ... (Read 43 times)

silviawilliams41 · **on:** Jun 29, 2018

P-O-P promotion can aid manufacturers not only by attracting consumers, but also by securing relationships within trade and business markets. For instance, it can encourage buyers to support their brand over another with more exposure and shelf space.

Indicate whether the statement is true or false

Question 2

Having used both Secret and Sure deodorants, Annette feels that Secret is a good product and the one that best meets her needs. She has formed a(n) ____ about Secret.
A) motive
B) consideration set
C) cognition
D) attitude
E) self-concept