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Author Question: A ____ strategy consists of manufacturers directing advertising and promotion at the consumers. a. ... (Read 82 times)

kshipps

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on: Jun 28, 2018
A ____ strategy consists of manufacturers directing advertising and promotion at the consumers.
 a. strategic channel
  b. forced channel
  c. planned
  d. push
  e. pull

Question 2

The best way to ensure that the response categories offered in a fixed-alternative question are exhaustive is to
 a. provide an other category.
  b. provide a space for respondents to write in their answer, such as e. ____.
  c. use at least ten categories.
  d. use at least fifteen categories.
  e. do extensive prior research before formulating the response categories.


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dlook33

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Reply #1 on: Jun 28, 2018
Answer to Question 1

E

Answer to Question 2

e


kshipps

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Reply 2 on: Jun 28, 2018
Excellent

bblaney

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Reply 3 on: Yesterday
:D TYSM

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