A ____ strategy consists of manufacturers directing advertising ...

[kshipps]

A ____ strategy consists of manufacturers directing advertising and promotion at the consumers.
 a. strategic channel
  b. forced channel
  c. planned
  d. push
  e. pull

Question 2

The best way to ensure that the response categories offered in a fixed-alternative question are exhaustive is to
 a. provide an other category.
  b. provide a space for respondents to write in their answer, such as e. ____.
  c. use at least ten categories.
  d. use at least fifteen categories.
  e. do extensive prior research before formulating the response categories.

[dlook33]

Answer to Question 1

E

Answer to Question 2

e

[kshipps]

Excellent

[flexer1n1]

Thanks for the timely response, appreciate it