Author Question: A ____ strategy consists of manufacturers directing advertising and promotion at the consumers. a. ... (Read 112 times)

kshipps · **on:** Jun 28, 2018

A ____ strategy consists of manufacturers directing advertising and promotion at the consumers.
a. strategic channel
b. forced channel
c. planned
d. push
e. pull

Question 2

The best way to ensure that the response categories offered in a fixed-alternative question are exhaustive is to
a. provide an other category.
b. provide a space for respondents to write in their answer, such as e. ____.
c. use at least ten categories.
d. use at least fifteen categories.
e. do extensive prior research before formulating the response categories.