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Author Question: The _____ strategy consists of a manufacturer directing personal selling, trade advertising, and ... (Read 31 times)

mynx

  • Hero Member
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  • Posts: 555
on: Jun 29, 2018
The _____ strategy consists of a manufacturer directing personal selling, trade advertising, and trade-oriented sales promotion to wholesalers and retailers.
 a. forced channel
  b. push
  c. pull
  d. planned
  e. strategic channel

Question 2

The affective component of attitudes focuses on _____.
 a. feelings and evaluations
  b. beliefs
  c. knowledge
  d. behavioral tendencies
  e. information


soda0602

  • Sr. Member
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  • Posts: 313
Reply #1 on: Jun 29, 2018
Answer to Question 1

b

Answer to Question 2

a


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