Author Question: Which of the following is an example of a push strategy? a. a cereal manufacturer advertising during ... (Read 74 times)

NguyenJ · **on:** Jun 28, 2018

Which of the following is an example of a push strategy?
a. a cereal manufacturer advertising during cartoon programs to reach children
b. a bank sending a mailing to the senior citizens
c. a soft drink manufacturer sending point-of-purchase displays to grocery stores
d. a children's clothing store sending gift certificates to families
e. a bicycle store advertising in the university newspaper to attract the attention of college students

Question 2

Some of the problems with using close-ended questions include which of the following?
a. None of the possible response alternatives may capture the respondent's true beliefs.
b. Response categories must be truly exhaustive.
c. Response categories must be mutually exclusive.
d. Some respondents may not have an opinion.
e. All of these are correct.