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Author Question: The underlying concept behind the push promotional strategy is: a. Manufacturer dominance of ... (Read 82 times)

xclash

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on: Jun 29, 2018
The underlying concept behind the push promotional strategy is:
 a. Manufacturer dominance of promotion, especially national advertising.
  b. Using power to force acceptance of products by channel members.
  c. Using massive advertising to get consumers to push retailers into selling certain products.
  d. Securing mutual effort and cooperation between manufacturers and channel members in the use of promotion.
  e. Signaling the consumer that this is a product they must have.

Question 2

Companies relying on home-country middlemen relinquish their control of the marketing mix to their distributors in the target-market foreign country.
 
 Indicate whether the statement is true or false


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tuwy

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Reply #1 on: Jun 29, 2018
Answer to Question 1

D

Answer to Question 2

T
Companies relying on home-country middlemen relinquish their control of the marketing mix to their distributors in the target-market foreign country. Home-country middlemen provide all marketing services for firms that do not wish to enter the foreign market.


xclash

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Reply 2 on: Jun 29, 2018
Gracias!

carojassy25

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Reply 3 on: Yesterday
Excellent

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