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Author Question: A pull strategy consists of a manufacturer's consumer promotion efforts that encourage consumers to ... (Read 34 times)

Sufayan.ah

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on: Jun 29, 2018
A pull strategy consists of a manufacturer's consumer promotion efforts that encourage consumers to prefer the manufacturer's brand.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

The _____ heuristic has consumers establish minimum cutoffs on all pertinent choice criteria.
 a. disjunctive
  b. lexicographic
  c. compensatory
  d. conjunctive
  e. affect referral


juwms

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Reply #1 on: Jun 29, 2018
Answer to Question 1

False

Answer to Question 2

d


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