Author Question: Lucas is planning a distribution strategy for his business. He is considering using direct ... (Read 22 times)

Collmarie · **on:** Jun 29, 2018

Lucas is planning a distribution strategy for his business. He is considering using direct marketing, direct selling, and automatic vending, which are all examples of ____ retailing.
A) off-premise
B) portfolio
C) nonstore
D) off-price
E) direct

Question 2

Monique reads through her e-mails containing advertisements for sweaters from H&M, purses from JCPenney, and tennis shoes from Foot Locker. Later while at the mall, she remembers only the shoe ad, thanks to the recent tear in her own Reeboks. Monique has engaged in selective
A) distortion.
B) exposure.
C) analysis.
D) retention.
E) organization.