Author Question: Cole's smartphone is two years old and he would like to have a new one. This time, he wants to make ... (Read 16 times)

captainjonesify · **on:** Jun 29, 2018

Cole's smartphone is two years old and he would like to have a new one. This time, he wants to make sure that it has a longer battery charge and better geographic coverage since he is traveling three days a week for his new job. Cole is most likely to use _____ for this purchase.
A) routinized response behavior
B) limited decision-making behavior
C) extended response behavior
D) intensive decision-making behavior
E) extended decision-making behavior

Question 2

A savvy Internet marketer has tried a number of measurement methods over the years, finding many to be inaccurate or misleading. He has now found the best way to measure the effectiveness of his clients' Web ads. He is probably relying on
a. click-throughs.
b. page views.
c. hits.
d. unique visitors.