Why do international marketers need to understand the history, ...

[maegan_martin]

Why do international marketers need to understand the history, geography, and belief system of a cultural group?

Question 2

When a researcher breaks down shoppers at Macy's by age and gender, this is an example of what type of analysis?
 a. Moderator variable
 b. Elaboration
 c. Outlier analysis
 d. Index analysis

[amit]

Answer to Question 1

International marketers need to understand these factors because they provide insight into how a consumer will likely react to products. They also can help international marketers understand how to create a promotional campaign and how to distribute products effectively.

Answer to Question 2

b

[maegan_martin]

TYSM

[AngeliqueG]

Thanks for the timely response, appreciate it