A salesperson should help a customer define his or her problem if he or she:
a. has no active product choice criteria.
b. has explicit choice criteria.
c. has conflicting choice criteria.
d. has inadequate or vague choice criteria.
e. is a first-time customer.
Question 2
What type of attitude measure is being used when a respondent is asked: Place the following seven brands of soft drinks based on your preference by using 1 to indicate your first choice and 7 to indicate your last choice?
a. Ranking
b. Rating
c. Sorting
d. Index measure
