A salesperson should help a customer define his or her problem if ...

[jace]

A salesperson should help a customer define his or her problem if he or she:
 a. has no active product choice criteria.
 b. has explicit choice criteria.
 c. has conflicting choice criteria.
 d. has inadequate or vague choice criteria.
 e. is a first-time customer.

Question 2

What type of attitude measure is being used when a respondent is asked: Place the following seven brands of soft drinks based on your preference by using 1 to indicate your first choice and 7 to indicate your last choice?
 a. Ranking
 b. Rating
 c. Sorting
 d. Index measure

[Dunkey]

Answer to Question 1

d

Answer to Question 2

a