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Author Question: When a researcher asks customers to indicate their preference for six shopping malls in St. Louis by ... (Read 65 times)

OSWALD

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on: Jun 29, 2018
When a researcher asks customers to indicate their preference for six shopping malls in St. Louis by assigning a 1 to their first choice and 6 to their last choice, what type of scale is being used?
 a. Nominal
 b. Ratio
 c. Rank-order
 d. Interval

Question 2

This part of an international marketing plan evaluates age and income distribution, national GDP, media, and transportation systems.
 A) infrastructure analysis
  B) demographic analysis
  C) economic analysis
  D) sales analysis


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Bigfoot1984

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Reply #1 on: Jun 29, 2018
Answer to Question 1

c

Answer to Question 2

C


OSWALD

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Reply 2 on: Jun 29, 2018
Gracias!

samiel-sayed

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Reply 3 on: Yesterday
Great answer, keep it coming :)

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