When a researcher asks customers to indicate their preference for ...

[OSWALD]

When a researcher asks customers to indicate their preference for six shopping malls in St. Louis by assigning a 1 to their first choice and 6 to their last choice, what type of scale is being used?
 a. Nominal
 b. Ratio
 c. Rank-order
 d. Interval

Question 2

This part of an international marketing plan evaluates age and income distribution, national GDP, media, and transportation systems.
 A) infrastructure analysis
  B) demographic analysis
  C) economic analysis
  D) sales analysis

[Bigfoot1984]

Answer to Question 1

c

Answer to Question 2

C

[OSWALD]

Thanks for the timely response, appreciate it

[ghepp]

Gracias!